Bianca understands brands. In her role as Brand Manager for the University of Melbourne, Bianca worked with some of the biggest brands in education including the Melbourne Business School, Asialink, Melbourne Institute and the new entrepreneurship precinct Melbourne Connect.

With a passion for startups, she helped shape the Melbourne Accelerator Program (MAP) brand, ranked in the top 10 best University-aligned accelerator programs in the world, which supports Australia’s most outstanding entrepreneurs in accelerating their growth. During her 14 years at the University, Bianca worked with some of the biggest media and creative agencies in the world including Dentsu X (Dentsu International) and Wunderman Thompson (WPP Group), where she led the tender for an innovative co-working model ‘Agency of the Future’ which sought to bring together marcomms professionals from both parties to drive business transformation.

Also a business owner in her own right, Bianca has taken her dance training and business know-how to launch two successful dance companies. Founded upon a new dance style previously unknown in Melbourne, West Coast Swing Melbourne grew to become the longest running dance school of its kind and earned recognition in major media outlets including Dancing With the Stars, Sunrise, Today Tonight and New Idea Magazine. Building upon this success, Bianca later founded the Australian Open West Coast Swing Dance Championships, Australia’s flagship WCS event which quickly attracted national and international patronage. The annual event featured 7 international performers including the world #1 WCS dancer, attracted competitors from 11 countries, and earned official registration with the World Swing Dance Council, before the business was eventually sold.

As CEO and Managing Director of The Arena, Bianca brings a strong combination of business acumen with a strategic approach to brand, marketing and advertising from leading institutional and agency environments. Her wealth of knowledge in omni-channel marketing and industry rigour offers a unique perspective that clients of The Arena will relish.