DIGITAL Business Platform

Leverage the power of digital.

Digital transformation goes beyond simply getting a website. It is about creating an integrated digital ecosystem that works together in what we call the Convergence Dimension. By combining the essential tools and systems, with the best business information specific to a solopreneur, you have a strong game plan that is focused on the needs of your customer and ultimately, your business.

 

The Arena is a complete turn-key business platform and coaching system to help you build a fully integrated digital business.


The Arena Playbook

Step 1: Structuring Your Business

The first step of the Playbook is a walkthrough of The Arena backend to give you an overview of what’s ahead and to establish the game plan for your business. You will set up your accounts, logins and business structures, and learn how the wealthy use company/trust structures to own nothing but control everything. Asset protection and tax minimisation are key learnings in this step.

Step 2: building a brand

Your goal is to build a brand, not just a business. Starting with brand strategy is vital. Building your reputation is next. Finally comes brand identity, your look. Knowing your purpose, protecting your IP, identifying your target audience and nailing your brand message are crucial to your long term success. Many businesses skip this step and take shortcuts, but if you fail to plan, you're planning to fail.

Step 3: Integrate technology

Here we build out your technological ecosystem - the engine of automation! We live in a digital age NOW and you must evolve or your business will die. Automation is everything in the world of a successful solopreneur or business owner. From email marketing to payment systems to API integrations, we equip you with the best software so you can move at the speed of your consumer.

Step 4: develop offers that scale

Trading value, not time, is key in moving from self employed to a soloprenuer or entrepreneur. To give value to your clients, you need offers that can be systemised and don’t require your time as the primary exchange. At The Arena we’ve broken down the offer flow into 5 types that work in alignment; free offers, bridge offers, core offers, premium offers and subscriptions. Great brands never stop thinking about how to delight their customer - not satisfy them, but delight them! Here, you'll put this into practice.

Step 5: engage your audience

Marketing starts with a question. Marketing is not ‘I am a great fitness instructor’ or telling people how good your product or service is. To understand the heart behind your business, you need a deep psychological understanding of YOUR customers’ needs; who they are, what they want and what they care about. You'll learn about the importance of the buyers pyramid and the power of funnels. Only 3% of your prospects are ready to buy now; you'll learn how to target the 97% that most marketers fail to focus on.

Step 6: convert clients

The final step is converting your audience to paying clients. This is one of the most crucial skills, but so many fail here. Why? Because it’s not about selling and closing, or your own significance and stature. It’s about establishing authenticity and vulnerability. Think back to what made you fall in love with what you do. You have your own unique story as to why you chose your path and what drives you. In the last step we teach you how to tap into that and create an emotional connection through the power of storytelling.

The Arena Site Builder

Build your Online Presence With The Arena Site Builder.


The Arena Site Builder gives you access to a suite of custom designed web templates to help you build your online presence. Our templates have built in eCommerce and Blog capabilities as well as full API integrations.


Fully Customisable Drag-and-Drop Website Builder

Build design-forward sites and sales-ready stores at speed, without compromising on your creativity.

Drive Results

Create high-converting sites that deliver business results and scale.

Develop

Offer higher levels of customization to support specific verticals and business needs.

The Arena Hub

Our Private Social Media Platform.


The Arena Hub is our social media platform, fully customised for our members only. Within the Hub you will find educational content from The Arena team and video interviews from industry experts at the cutting edge of their field. This is where you find your tribe - share your wins and challenges with likeminded solopreneurs, ask questions, get feedback, engage with us and each other.


The Arena Library

Hear From The Professionals.


The Arena Library is an ever-growing resource to enable you to keep up-to-date with the latest advancements in everything business. Here you'll find members of our team, our partners and industry leaders sharing their insights with you to ensure all Arena members are excelling in their career.

Brand Experts

Hear from industry leaders about how to take your brand to the next level.

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Marketing Experts

Marketing is always evolving. We bring you the most relevant information.

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Sales Experts

Master the art of converting clients in a systematic and honourable way.

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Technological Advances

Stay on the forefront of evolution.

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Tools & Resources

Save time and energy with The Arena's comprehensive suite of tools and resources.

In The Arena you'll find all the tools you need along with guided walkthroughs on how to use them.

  • Offer Templates

    We have a range of templates to support you in creating your offers to take to market. This includes offers such as eBooks, Programs, Challenges and more! Everything you need is at your fingertips.

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  • Content Templates

    Writing and producing content can be both challenging and time consuming. We have templated a number of resources for you to use, from blog posts, post designs, topic ideas and more. Don't waste time worrying about how to begin; we get the ball rolling for you to get started straight away.

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  • Pre-built automations

    Through our partnership with Active Campaign, not only have we brought you the best client experience automation software but we've actually built those automations for you! When you log in to your Active Campaign account you will find automations ready to use that just need you to personalise and populate to suit your business.

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  • Process Guides

    Running a business is hard enough, let alone staying on top of every single moving piece of that business. That is why we have developed a range of tools that you can use to keep track of all elements of your business. From monitoring your marketing campaigns to weekly content planners and more, you're organised from day one.

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  • Conversion Pages

    All conversion pages have been templated for you including the optimal layout, flow and even the copy on the page! Everything is ready for you to plug and play. You choose your colours, you choose your images and you edit the copy, customised perfectly for your audience.

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The Arena Academy

$9,897 + GST


The Arena Academy is a complete DIY digital business platform and coaching system that delivers you all the tools, templates, information and resources you need to realise a full digital transformation in your business.


As a member of The Arena Academy you will receive a complete DIY digital business platform which includes:


  • Fully customisable website with eCommerce and blog capabilities, plus full integrations available.
  • Fully instructed, step-by-step video manual in The Arena Playbook to guide you through your digital business setup and growth. 
  • A plug-and-play conversion process including all conversion pages.
  • Pre-built client automations.
  • Sample content to get you started.
  • Templated offers such as eBooks, challenges and more.
  • Tools and Resources to support your business development.
  • Backend Membership area for your client support. 
  • Expert video collection in The Arena Library to bring you industry leading practices and help you stay ahead of the game.
  • Private social support platform in The Arena Hub to ensure you always have the support and answers you need.
  • Wholesale Partnerships with exclusive corporate partners of The Arena.


Transform your digital presence with us

Don't leave your business results to chance. Implement a system that works with the help of The Arena, and rest assured that your business will be set up to succeed in this digital age. Schedule a call with a member of our team now and receive a complimentary personalised strategy for your business.

BOOK YOUR BUSINESS CONSULTATION
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