ABOUT US

Humanising the business experience

The arena story

The Arena was born out of a dissatisfaction with the training, tools and resources available for solopreneurs, business owners and entrepreneurs to not only start but scale a successful business.

The Arena is a Digital Business and Solopreneur Coaching Platform that goes beyond standard digital and IT solutions. With over 20 years of business experience, we understand first-hand the needs of a solopreneur. We are your guide, providing you with the tools you need to take your dreams to the next level.


Few people do what they love.

A brave few carve out a life of meaning driven by their passion.

We help people live their purpose.


We provide a full digital transformation – taking your business from the physical to the digital space with scalability and flexibility. Where we stand out from the crowd is the unprecedented alignment of people, business acumen and solutions that disrupt existing business models. It's a fundamental shift in the way we help you as a solopreneur or business owner create value for yourself and your clients. We generate value at new frontiers for your core business and use digital technology to drive growth, revenue and performance in ways that were impossible with traditional business models.


‍Think of us as a smart GPS for your business, that provides not just situational awareness of where you are, but also the real-time actions and guidance to beat your competition to the goal post.


Our philosophy is ‘putting information to work’ - we source the best information available and make it practical. We pride ourselves on the way we redefine your business model through what we call ‘The Convergence Dimension’ - creating leverage through digital technologies, people, information and processes to transform the customer value equation and drive competitive advantage for your business.

We’re a digital disruptor, taking you from simple digitization to a fully realized digital transformation and beyond.

Every solopreneur has the power to leave their mark on the world.
Your time is limited, so use it wisely, invest it in what you love and let us guide you to success.

Step up and step into The Arena.

The Arena model

In life there are four primary professional areas people will fall into; an employee, self-employed, a solopreneur or an entrepreneur.


Unfortunately most employees are paid just enough not to quit and work just hard enough not to get fired. It's a vicious cycle. A salary is the drug they give you to forget your dreams. A brave few may take the leap to become self-employed, only to quickly realise they have just signed themselves up for a job with more hours and less benefits.

Where the magic happens is when someone is able to shift from the left side of the quadrant to the right side, to become a solopreneur or entrepreneur. This shift goes beyond just acquiring the skills to run a business. It requires the ability to build a team that can support your weaknesses, allowing you to focus on what you do best. Here in The Arena we fill this gap for you.

On the left side of the quadrant, you work hard but own nothing.
‍
That is, you’re not building an asset, you're trading time.


  • Employee

    You work in a job, trading time for money.


  • Self-Employed

    You own a job, not a business. Without you, the business doesn’t exist. If you stop work, your income stops.


The right side of the quadrant is where you create freedom.

Are entrepreneurs born or made? Neither – they’re trained.


  • Solopreneur

    You develop a business with no employees that’s portable, scalable and produces passive income.

  • Entrepreneur

    You identify a need that no existing business addresses and find a solution for that need. You create and build a business asset by developing a system and network of people and processes to help deliver a unique product or service.

The Arena Difference

By taking the guesswork out of business and providing a proven team and roadmap to success, we take you from good to great. We make sure you trade value, not time, and alleviate you from wearing every hat in your business. We've built the systems, developed the tools and distilled the best business information to ensure a seamless digital setup from day one and ensure your ongoing business growth.

GET STARTED WITH THE ARENA
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